As language evolves in the new century, the University of Sydney is adapting its approach to writing for a new generation of media-literate, globally networked students. The Writing Hub contributes to this important task by helping students, staff and businesses cultivate the digital literacies necessary to turn their writing into action, both in the university and beyond. We join with leading universities in North America and Europe in teaching rhetoric as a way to improve critical literacy in both print and digital communication.